Criminals Know Who to Attack—That’s Why You Must Train Continuously
Self-Defense, Krav Maga, Personal Safety Steve Woolridge Self-Defense, Krav Maga, Personal Safety Steve Woolridge

Criminals Know Who to Attack—That’s Why You Must Train Continuously

Criminals are experts at spotting weakness. Studies show they can tell—just by the way you move or carry yourself—whether you’ll make a good victim. That’s why a one-day self-defense seminar isn’t enough to keep you safe. Seminars are a great place to start, but they’re not the finish line. Krav Maga is designed to be learned quickly by anyone, but it still requires consistent training to hardwire your instincts and build confidence. Otherwise, that false sense of security can make you more vulnerable, not less.

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“Sisu”: What a Finnish Action Masterpiece Teaches Us About Grit
Krav Maga, Mindset Steve Woolridge Krav Maga, Mindset Steve Woolridge

“Sisu”: What a Finnish Action Masterpiece Teaches Us About Grit

Sisu is more than a word—it’s a mindset. In Finnish, Sisu means a white-knuckled form of courage and unimaginable determination. It’s what shows up when your body is done, your mind says “quit,” and you keep moving forward anyway. In this post, Steve Woolridge explains how to train Sisu on the mat, in the gym, and in everyday life.

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Akrasia: Why You Know What to Do but Still Don’t Do It
Mindset, Fitness Steve Woolridge Mindset, Fitness Steve Woolridge

Akrasia: Why You Know What to Do but Still Don’t Do It

It’s a fancy Greek word for a very dumb human problem:

Knowing the right thing to do — and then not doing it.

We’ve all been there. You know eating a piece of chicken would be better than pounding a bag of neon-orange Cheetos at 11 p.m. But you grab the Cheetos. You know you should be at the gym today — you even said you were going to the gym today — but Netflix and your couch seduced you like a siren pulling sailors to their death.

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Why Krav Maga Works: Because You’re Already Wired for It
Krav Maga, Self-Defense Steve Woolridge Krav Maga, Self-Defense Steve Woolridge

Why Krav Maga Works: Because You’re Already Wired for It

Let me tell you a secret: Your body already knows how to fight. Krav doesn’t try to change your instincts—it weaponizes them. That’s why it works in real life. In real stress. In real attacks. Whether it’s someone grabbing your throat, rushing at you in a parking garage, or threatening your kid while you’re just trying to get groceries, you don’t have time for a thousand reps of a complicated move. You need something that’s already coded into your body—and that’s exactly what Krav Maga gives you.

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Understanding How to Learn a Skill
Krav Maga, Mindset Steve Woolridge Krav Maga, Mindset Steve Woolridge

Understanding How to Learn a Skill

Let’s get something straight: just “showing up” doesn’t mean you’re learning anything.

If you want to actually get better at something—whether it’s throwing a punch, mastering a hip throw, or not falling over in your own sweat puddle during drills—you need to understand how real skill acquisition works.

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From Rage Monster to Intentional Leader: Why I’m Teaching Vision Training at the Gym
mindset, emotional training Steve Woolridge mindset, emotional training Steve Woolridge

From Rage Monster to Intentional Leader: Why I’m Teaching Vision Training at the Gym

At one of my lowest points, I got introduced to a system called Inner Matrix Systems. I started training with them and eventually became a Certified IMS Trainer. The experience flipped a switch in me. This wasn’t about softening. It was about getting clear. About mastering my emotional responses, my thoughts, and my habits. It gave me the tools to focus my intensity instead of letting it control me. And it helped me become the kind of man—and father—I actually wanted to be.

Now, I’m bringing that same training to my students.

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Black Belt? Cool. Can You Survive a Parking Lot Ambush?
Krav Maga, Martial Arts Steve Woolridge Krav Maga, Martial Arts Steve Woolridge

Black Belt? Cool. Can You Survive a Parking Lot Ambush?

Black Belt? Cool. Can You Survive a Parking Lot Ambush? I’ve seen it time and time again: someone walks in, black belt wrapped around their waist like it’s a magic forcefield. They strut in with their chest puffed up, ready to “show me something.” Five minutes later, they’re gasping for air on the mat because real-life violence doesn’t care about your belt color.

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  • "I have been a member for over 14 years. I have torn both my ACL's in my knees when I was 17 and 24 years old. I am now 51, and I'm in the best shape of my life! Physically, mentally, and spiritually because of Steve Woolridge and krav maga. Not only do you get stronger, more flexible, have better coordination, you also learn how to defend yourself!! I would 100% agree with Steve that you will get into the best shape of your life and have fun doing it!!!"

    -Noel Mazzarese